Fotopedia Launches China iPad App on iPad-in-China Day

Just in time for the new iPad’s arrival in China, Fotopedia, which publishes iOS-based photo and travel apps, has introduced a new iPad app geared toward China.

The free app, called Fotopedia China, features high-res photos of various provinces, regions and cities throughout the nation, as well as descriptive captions, maps, Wikipedia entries and recommendations for other destinations.

Like another one of my favorite apps, Here on Earth, Fotopedia’s app is part travel porn and part travel planning. In addition to the 5,000 crowdsourced photos currently available within the app, users have the ability to add, with one click, images and stories to a “My Trips” folder. Through a new partnership with Expedia, users can actually book travel — and not just put photos in a daydream folder.

Based on some light browsing through Fotopedia China, the Expedia integration doesn’t feel totally seamless right now, popping up as full pages in between photos and taking you out of Fotopedia entirely when you click on an Expedia ad. If you’ve already got the Expedia app on your device, you’ll be directed to that app, and if not, you’re prompted to download the app.

But for users so inspired by Victoria Peak in Hong Kong, Temple of Heaven in Beijing or the Huangpu River in Shanghai that an immediate booking is in order, the detour to a travel site could be a coup.

The China app marks the 11th iOS app for Fotopedia, which was created in 2008 by five former Apple employees under a company named Fotonauts Inc. Jean-Marie Hullot, the company’s founder and CEO, says its 10 previous apps have been downloaded more than 12 million times, with more than 20 percent of app downloads coming from China, followed by the U.S. The iPad audience, in particular, is growing, with 30 percent of users now checking out Fotopedia from the tablet device.

“China is our No. 1 market; over the past 18 months, it’s the market that’s growing the fastest,” Hullot said. “So we’re excited to finally bring an app about China to that market.”