Online video streaming website LeTV announced partnerships with several domestic production houses and TV presenters in an effort to beef up video content and attract more viewers.
Taiwanese TV anchor and producer Jacky Wu joined a number of TV variety show producers who will be providing exclusive programs for LeTV in the next few years.
LeTV Chief Operating Officer Gao Fei said at a media briefing yesterday that it will focus more on short videos that are easier for viewers to watch on the go.
Demand for short video clips is picking up due to higher mobile data connection speeds and the popularity of smartphones and mobile devices.
It will also provide self-produced variety shows.
Last year, LeTV unveiled its first TV set, following other Internet companies into the hardware market.
China’s online video sites are expanding into producing their own content as they are no longer satisfied with just being a distribution channel for TV series and movies.
E-commerce giant Alibaba Group last month completed the takeover of Hong Kong-listed film production company ChinaVision Media.