Tag Archives: Tumblr

Yahoo! confirms Tumblr deal, said to update Flickr


Yahoo! Inc said on Monday that it is is acquiring blogging service Tumblr for $1.1 billion cash while sources said it was preparing to unveil updates to the company’s Flickr photo-sharing site.

Yahoo! Chief Executive Officer Marissa Mayer will detail changes to Flickr at a press event in New York, according to a person familiar with the matter, who asked not to be identified because the information is private.

The deal, which will use about a fifth of Yahoo’s $5.4 billion in cash and marketable securities, is the largest by far since Mayer took the reins in July seeking to reverse a multi-year decline in Yahoo’s business and web traffic.

“Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business,” Yahoo! said in a statement on Monday.

Mayer has been tweaking Yahoo!’s services and adding features designed to win back users and advertisers who have fled the web portal in favour of competing sites such as Facebook Inc and Google Inc. Improvements to Flickr in December helped Yahoo! top 300 million monthly mobile users, up from just 200 million at the end of the last year. An acquisition of Tumblr would add a social network of 108 million blogs that’s popular with a younger audience.

Tumblr is one of the web’s most popular hubs of so-called user-generated content. The deal will provide Yahoo! with a much-needed platform in social media to reach a younger generation of users less tied to Yahoo!’s traditional web portal and e-mail services.

Analysts, contacted after the deal was reported on Sunday by the online publication All Things D, said Yahoo! was paying a hefty premium.

Media reports have pegged Tumblr’s 2012 revenue at $13 million. The privately held company, based in Manhattan, does not disclose its financial results.

Tumblr traveling to a town near you

Jeremy Kressmann has the enviable position of being able to travel the world on Tumblr’s dime.

Kressmann, whose unbelievable job title is actually “travel and tourism evangelist,” was hired by the blogging company in January as part of an ambitious expedition to get to know members with particular passions.

Kressmann, a regular voyager with a writer’s resume, joins Tumblr’s arsenal of evangelists for fashion, gaming, music, and other specialized subject matters. Each is tasked with getting to know the communities they’ve been assigned to and amplifying the best voices therein.

“Tumblr is a platform for the creative community,” Kressmann said during an interview with CNET. “It’s important to us to have expertise about communities.”

Specifically, Kressmann’s job is to give structure to Tumblr’s travel community, highlight the best travel publishers, brands, and bloggers, and connect the dots between stellar travel content and the people who care about it. Kressmann oversees the company’s travel resources, which include a news blog, multiple directories, and curated travel tags to help people discover interesting things such as captivating landscapes.

With 95 million blogs fighting for attention on the widely popular platform, Kressmann gets to take members on a digital safari to hidden treasures such as the remarkable aviation photography shot by Adam Senatori, an accomplished photographer and former airline pilot. Senatori purposefully pinpoints visually arresting scenery from up above. He appreciates the intricate patterns formed by interstates, perfectly plotted out suburbs, and industrial wonders.

The photographer is in transition, flying from the commercial editorial realm to the more niche travel world. Tumblr, Senatori says, lets him speak directly to a very specific audience. He shares his shots to Tumblr in the hopes of selling his shots to media outlets like Condé Nast Traveler, a publisher he says follows his photo posts.

Kressmann, who added Senatori to a suggested user list for travel, has been instrumental in ensuring that the photographer’s work gets maximum exposure.

Tomorrow, Kressmann will take his gig offline to meet the people he hopes to inspire. Kressmann will host Tumblr’s first-ever offline travel panel in Los Angeles. A surf photographer and street artist will be among those talking to people about the more diverse gems hidden within the concrete jungle. The following day, Kressmann and the team at tour-guide site Atlas Obscura will take Tumblr users on a expedition to an abandoned zoo in Griffith Park.

Several hundred people have already RSVP’d to the event, Kressmann said, which means Tumblr is having to turn away would-be attendees. The offline event, however, is being supplemented by a collaborative Tumblr blog specifically for the Los Angeles travel community where Kressmann hopes people will share their best travel tips.

Eventually, we’ll see this offline event strategy make its way to other major metropolitan areas though no future cities have been named as of yet.
“When I travel, I like to incorporate local resources,” Kressmann said. “It was a natural idea for me to take what people love in their own town and translate that into a resource for the [Tumblr] community.”

Twitter, Tumblr Copycat Sites Gain Popularity in China

As the saying goes, imitation is the sincerest form of flattery. If that’s true, Twitter and Tumblr should be very flattered by the Chinese copycat sites Sina Weibo and DianDian, which have plucked ideas and designs from the microblogging networks. According to the San Francisco Chronicle, Sina Weibo has eclipsed Twitter as China’s leading microblogging site. Mirae Asset Securities estimates that about 87-percent of the microblogging done by China’s 450 million Internet users is with Sina Weibo.

Just like “tweet” is now a verb in English, “zhi weibo” is being used as a verb by the Chinese. CEO Charles Chao makes no bones about the inspiration for the site, which also caps users’ posts at 140 characters. “We learned much from Twitter,” he said. DianDian, on the other hand, didn’t really “learn” from Tumblr; it straight-up swiped the site’s dashboard layout and color scheme. According to The Next Web Asia, DianDian is currently in private beta testing, and there’s no word yet on when it will go public.

Perhaps the most interesting part of the emergence of Twitter and Tumblr’s Chinese counterparts will be how these sites censor users’ posts, as required by the government. New York Times columnist Nicholas Kristof already had his Sina Weibo account deleted for posts referring to the Tiananmen Square protests in 1989, so don’t expect a free-speech movement to be born on DianDian, either.

Diandian.com is similar to the US-based Tumblr.com, which is blocked in China, in offering a simple, lightweight blogging and social service. Users can create new posts or share content they like with the click of a mouse. The site offers “Text,” “Photo,” “Essay,” and “Video” blogging types. Diandian is currently in closed, invitation-only beta.

Pictures Broadcast Platform by Tumblr and Instagram

These days, I set up a pictures broadcast platform by Tumblr and Instagram,this is my pictures broadcast platform—— t.wjd.im.I will send more and more live pictures by my iphone app in the future, such as my daily life, breaking news around me and interesting things.

Many people ask me how to build their own pictures broadcast platform?In the first, you must hove an iphone and installed an app named “Instagram“,then you should link your Instagram account to Tumblr, and your make an “A” record link t.wjd.im to the Tumblr’s ip address(Almost forgot to say,you must have your won domain link wjd.im).Then, the only thing you should do is post pictures to Tumblr everytime.All this is so simple for you!

Don’t forget to subscribe my pictures broadcast platform. 🙂

Tumblr can do many, but not all, things well

Wondering what the whole deal with Tumblr is all about?

Part blog, part sharing platform and part social, Tumblr has seen serious growth in 2010.

To give a rundown of the platform, you have a choice of type of post: text, photo, quote, link, chat, audio or video. It’s a great multimedia-sharing tool.

Here are a few types of people it would work well for:

VISUAL CREATORS: Photos and images display beautifully in Tumblr. Because Tumblr is also social, it’s easy for a good photo to go viral through sharing with links back to your Tumblr. Downsides: Multiple photos are not as simple to post, unless you want to create a slideshow elsewhere and post.

THOSE WITH A SARCASTIC SENSE OF HUMOR: Tumblr is full of sarcastic niche blogs, such as “hipster puppies” (puppies dressed in hipster garb with snarky subtitles) and “On the Bro’d,” described as “every sentence of Jack Kerouac’s On the Road, retold for bros.”

NEWS JUNKIES: Looking for the lighter side? Many large media organizations, including The Atlantic and Newsweek, have Tumblr accounts that link to interesting content, be it theirs or someone else’s.

SOCIAL MEDIA ENTHUSIASTS: You can follow your favorite Tumblr blogs, reblog others’ posts, and easily connect with other social networks.

If you have a longer or more complicated post than is logical for Twitter or Facebook, Tumblr is a good place to post that can automatically link to your social media accounts.

DESIGN SNOBS: Design-wise, it’s a better blog service than WordPress — you have a better choice of templates. However, WordPress handles text better (particularly for long posts) and has great mobile options.

SOME SMALL BUSINESSES: Share a photo of the day of your appetizing food or drink special or pose a question to get feedback from what your customers want. A video explaining a holiday program or special could be easily uploaded, and laid-back office jokes (the ones that can be told in public) can be shared in “chat” format.

But it’s not the best platform for everyone.

If you’re looking for your blog to be the destination and interaction isn’t important to you, Tumblr might not be the platform you want.

If you write long, eloquent posts with little to no visual accompaniment, WordPress would likely be a better fit.